How Long Does Research Take?
Many clients wonder how long it will take to get quality custom research done. It depends on a variety of things, but here’s my take.
This week it’s just a rant about irritating your customers and prospects by using research! Listen and learn!
Oh no! Your research showed you something that goes against what you previously thought. You can still make great thought leadership content from those insights.
Response counts depend on a variety of factors. Learn how to plan ahead for healthy response levels.
If you collect information from your customers, you can probably build thought leadership content from data you already have!
I chat with Dr. Sarah McKenzie about whether you should expect your research to validate your ideas.