How Long Does Research Take?
Many clients wonder how long it will take to get quality custom research done. It depends on a variety of things, but here’s my take.
If you’re going to go to the effort of conducting thought leadership research, don’t let it be a one and done content initiative! You can do more with it.
Little mistakes can have a big impact. Make sure you’re properly testing your surveys before fielding them. I have some suggestions about things to check you might not be considering.
Research can be a wonderful way to establish your organization as an expert on an audience, a geography or an industry.
How many respondents you really need.
A couple of smart questions from a client spurred this video — what do you want to get out of your research? And what will your respondents get out of participating?