How Long Does Research Take?
Many clients wonder how long it will take to get quality custom research done. It depends on a variety of things, but here’s my take.
Thought leadership research is the diving board. YOU are the diver.
How to settle on a topic that will give your thought leadership efforts the most bang for your buck.
This is the introductory episode to Fun with Research! In it, I talk about the purpose of our show. In my work doing research for agencies and their clients, I’ve noticed two common issues with agency folks in regards to incorporating research into their work: A problem of CONFIDENCE While many agency marketers have some…
Thought leadership is all about getting the right people to tune in to your content. Research can be a very effective tool to do that, if you plan properly.
Guess what? The research isn’t the thought leadership. It’s what you build on top of the research that demonstrates your expertise.
A couple of smart questions from a client spurred this video — what do you want to get out of your research? And what will your respondents get out of participating?