Two Nerds Talking Research with Wine #7

Have you been asked to rustle up some quick research on spec for a prospect? There’s a better way to provide valuable insights for the pitch, help your existing clients AND build your agency new business funnel.

Partners can be an incredibly smart way to gain respondents — and a win/win for both of you.

I chat with Dr. Sarah McKenzie about whether you should expect your research to validate your ideas.

If you collect information from your customers, you can probably build thought leadership content from data you already have!