Don’t Try to Be Pew Research
Thought leadership research serves you and your audience. It doesn’t need to serve everyone.
Developing partnerships can bring you far more than just respondents to your survey!
Little mistakes can have a big impact. Make sure you’re properly testing your surveys before fielding them. I have some suggestions about things to check you might not be considering.
Oh no! Your research showed you something that goes against what you previously thought. You can still make great thought leadership content from those insights.
You might be surprised to know how many of your survey respondents are going to participate using a mobile device — often a smartphone. That small screen requires more than just shrinking the font! In this video I share some considerations for mobile survey respondents.
Sarah and I rant about making sure your agency clients are ready for research.
I chat with Dr. Sarah McKenzie about whether you should expect your research to validate your ideas.