Don’t Try to Be Pew Research
Thought leadership research serves you and your audience. It doesn’t need to serve everyone.
A little insight into the difference between segments and personas. They’re not the same, but they’re both important!
It’s not as easy as just offering everyone a gift card or a chance at an iPad. Incentive strategy can have a big impact on your response rate (and your legal liability)!
Engaging partners in your thought leadership research can get you the respondents you need and build new relationships that can get more eyes on your thought leadership content!
Bots are the worst. And if you don’t know how to keep them out AND root them out, your data isn’t going to be reliable. Check out this week’s video to learn more and see a great little resource for help.
Guess what? The research isn’t the thought leadership. It’s what you build on top of the research that demonstrates your expertise.
Buying publicly available research reports can seem like an expedient way to get the information you’re looking for. But there are some things to be aware of.