Don’t Try to Be Pew Research
Thought leadership research serves you and your audience. It doesn’t need to serve everyone.
			 There are a variety of ways to group your research respondents to better understand them.
			 It’s not as easy as just offering everyone a gift card or a chance at an iPad. Incentive strategy can have a big impact on your response rate (and your legal liability)!
Clients sometimes avoid market research because they’re afraid it will “box them in” when it comes to decision-making. Nope. Research is a flare, not a cage.
If you’re going to go to the effort of conducting thought leadership research, don’t let it be a one and done content initiative! You can do more with it.
			 Net Promoter Score is a very common metric, but do you know how it’s calculated and what it tells you? Learn more in this video!
Response counts depend on a variety of factors. Learn how to plan ahead for healthy response levels.