Don’t Try to Be Pew Research
Thought leadership research serves you and your audience. It doesn’t need to serve everyone.
It can be hard for people to believe, but lots of folks really do enjoy participating in online surveys and other types of research. For some, it’s just that they enjoy being asked for their opinion. It makes them feel helpful and valued. For others, it’s that they have a genuine interest in giving…
In some situations, balancing your survey data may be appropriate to ensure you’ve got a representative sample.
Guess what? The research isn’t the thought leadership. It’s what you build on top of the research that demonstrates your expertise.
Research shouldn’t sit on a shelf, neglected and unused. There are definitely ways to avoid this common problem!
I chat with Dr. Sarah McKenzie about whether you should expect your research to validate your ideas.