Don’t Try to Be Pew Research

 Agencies often think of research as a significant cost, but fail to recognize its ability to generate revenue and ROI as well. Whether conducted for client work or for the agency’s own thought leadership and business development efforts, research can generate ROI in a number of ways — both by generating revenue and by…

A little insight into the difference between segments and personas. They’re not the same, but they’re both important!

A couple of smart questions from a client spurred this video — what do you want to get out of your research? And what will your respondents get out of participating?

Many people who do research with their customers or prospects forget this simple and incredibly valuable step!