Don’t Try to Be Pew Research

In some situations, balancing your survey data may be appropriate to ensure you’ve got a representative sample.

Many of our agency clients working on thought leadership research worry that they don’t have a strong niche. Many do — they’re just not thinking about niche the way I think they should.

Thought leadership research is the diving board. YOU are the diver.

Guess what? The research isn’t the thought leadership. It’s what you build on top of the research that demonstrates your expertise.