Research shouldn’t sit on a shelf, neglected and unused. There are definitely ways to avoid this common problem!
Many of our agency clients working on thought leadership research worry that they don’t have a strong niche. Many do — they’re just not thinking about niche the way I think they should.
Good research can not only build your thought leadership through the insights it reveals — simply doing it in the first place helps you build your authority with your thought leadership followers.
Oh no! Your research showed you something that goes against what you previously thought. You can still make great thought leadership content from those insights.
Knowing what people do isn’t the same as knowing what they think.
In this video I share one of my favorite resources for people who are building, reviewing or interpreting survey research – a little book by Amy Pettit called “People Aren’t Robots”.