Building Thought Leadership with Existing Data
If you collect information from your customers, you can probably build thought leadership content from data you already have!
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Segments vs. Personas
A little insight into the difference between segments and personas. They’re not the same, but they’re both important!
Consider Your Mobile Respondents
You might be surprised to know how many of your survey respondents are going to participate using a mobile device — often a smartphone. That small screen requires more than just shrinking the font! In this video I share some considerations for mobile survey respondents.
