Building Thought Leadership with Existing Data

 Even if you’re not very familiar with research, you’ve heard the terms “quantitative” and “qualitative”. What’s the real difference? These terms refer to types of data — not necessarily to research approaches. Quantitative results are those you can count, that you can tabulate. These are either numbers you can work with mathematically or text…

Research can be a wonderful way to establish your organization as an expert on an audience, a geography or an industry.

 There are a variety of ways to group your research respondents to better understand them.