Building Thought Leadership with Existing Data
If you collect information from your customers, you can probably build thought leadership content from data you already have!
This week it’s just a rant about irritating your customers and prospects by using research! Listen and learn!
Research shouldn’t sit on a shelf, neglected and unused. There are definitely ways to avoid this common problem!
I chat with Dr. Sarah McKenzie about whether you should expect your research to validate your ideas.
Good research can not only build your thought leadership through the insights it reveals — simply doing it in the first place helps you build your authority with your thought leadership followers.
It can be hard for people to believe, but lots of folks really do enjoy participating in online surveys and other types of research. For some, it’s just that they enjoy being asked for their opinion. It makes them feel helpful and valued. For others, it’s that they have a genuine interest in giving…
Partners can be an incredibly smart way to gain respondents — and a win/win for both of you.