Building Thought Leadership with Existing Data
If you collect information from your customers, you can probably build thought leadership content from data you already have!
Knowing what people do isn’t the same as knowing what they think.
I chat with Dr. Sarah McKenzie about whether you should expect your research to validate your ideas.
If you’re going to go to the effort of conducting thought leadership research, don’t let it be a one and done content initiative! You can do more with it.
There’s some confusion. These work together, but aren’t the same thing.
If you have to present data to others, you MUST have this little book. All the ins and outs (and do’s and don’ts) of making your data clear and interesting.