An Amazing Resource
In this video I share one of my favorite resources for people who are building, reviewing or interpreting survey research – a little book by Amy Pettit called “People Aren’t Robots”.
There’s some confusion. These work together, but aren’t the same thing.
Many people who do research with their customers or prospects forget this simple and incredibly valuable step!
You may not be considering how your research initiative can bring your whole organization together — but you should!
You don’t have to wait until you can pull off a major new research study to start building your thought leadership with research. Even small, simple approaches can be a great start!
Thought leadership research for your agency can deliver much more than just new content. Check out what you can do with a single project!