An Amazing Resource
In this video I share one of my favorite resources for people who are building, reviewing or interpreting survey research – a little book by Amy Pettit called “People Aren’t Robots”.
There are pros and cons for both choices, and you may want to use different approaches for different respondent groups.
Partners can be an incredibly smart way to gain respondents — and a win/win for both of you.
Sarah and I talk about respondent sources and representative samples.
Whether you’re dealing with a decision-maker in your organization or with a client, you’ll likely come across this question. Those who have been working in organizations for some time often have assumptions about their customers and prospects that are firmly entrenched. The “Why bother?” question is one you’ll need to be prepared to answer….
Thought leadership research is the diving board. YOU are the diver.
Buying publicly available research reports can seem like an expedient way to get the information you’re looking for. But there are some things to be aware of.