An Amazing Resource
In this video I share one of my favorite resources for people who are building, reviewing or interpreting survey research – a little book by Amy Pettit called “People Aren’t Robots”.
Guess what? The research isn’t the thought leadership. It’s what you build on top of the research that demonstrates your expertise.
Developing partnerships can bring you far more than just respondents to your survey!
Oh no! Your research showed you something that goes against what you previously thought. You can still make great thought leadership content from those insights.
Agencies often think of research as a significant cost, but fail to recognize its ability to generate revenue and ROI as well. Whether conducted for client work or for the agency’s own thought leadership and business development efforts, research can generate ROI in a number of ways — both by generating revenue and by…