An Amazing Resource
In this video I share one of my favorite resources for people who are building, reviewing or interpreting survey research – a little book by Amy Pettit called “People Aren’t Robots”.
Sarah and I rant about making sure your agency clients are ready for research.
Pricing research isn’t easy. Learn a little about how to discuss it with clients you just want you to throw a pricing question or two in your survey.
Partners can be an incredibly smart way to gain respondents — and a win/win for both of you.
There are pros and cons for both choices, and you may want to use different approaches for different respondent groups.
You don’t have to wait until you can pull off a major new research study to start building your thought leadership with research. Even small, simple approaches can be a great start!
I chat with Dr. Sarah McKenzie about whether you should expect your research to validate your ideas.