An Amazing Resource
In this video I share one of my favorite resources for people who are building, reviewing or interpreting survey research – a little book by Amy Pettit called “People Aren’t Robots”.
Research jargon is intimidating and doesn’t help your audience understand.
I bet you can identify 12 topics for thought leadership content from research you’ve done. If you can’t, plan better in your next research project.
purple flower growing on crack street, soft focus You might think successful agencies have higher revenue and more staff, but our research shows that’s not the case. A successful agency is just as likely to have fewer than 10 employees as it is to have over 100. Three in four respondents have worked in the…
How many respondents you really need.
There are pros and cons for both choices, and you may want to use different approaches for different respondent groups.
This week it’s just a rant about irritating your customers and prospects by using research! Listen and learn!