An Amazing Resource
In this video I share one of my favorite resources for people who are building, reviewing or interpreting survey research – a little book by Amy Pettit called “People Aren’t Robots”.
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Pissing Off Your Prospects and Customers with Research
This week it’s just a rant about irritating your customers and prospects by using research! Listen and learn!
What is Net Promoter Score?
Net Promoter Score is a very common metric, but do you know how it’s calculated and what it tells you? Learn more in this video!
How Thought Leaders and Loyalty Builders Cultivate Resilience
purple flower growing on crack street, soft focus You might think successful agencies have higher revenue and more staff, but our research shows that’s not the case. A successful agency is just as likely to have fewer than 10 employees as it is to have over 100. Three in four respondents have worked in the…
Prove Yourself Wrong
Your goal with research shouldn’t be to confirm you’re right — it should be to prove yourself wrong. Thanks to Edison Research VP Tom Webster for inspiring this one.
Welcome to Fun with Research!
This is the introductory episode to Fun with Research! In it, I talk about the purpose of our show. In my work doing research for agencies and their clients, I’ve noticed two common issues with agency folks in regards to incorporating research into their work: A problem of CONFIDENCE While many agency marketers have some…
