An Amazing Resource
In this video I share one of my favorite resources for people who are building, reviewing or interpreting survey research – a little book by Amy Pettit called “People Aren’t Robots”.
Your goal with research shouldn’t be to confirm you’re right — it should be to prove yourself wrong. Thanks to Edison Research VP Tom Webster for inspiring this one.
You may not be considering how your research initiative can bring your whole organization together — but you should!
An important aspect of conducting, interpreting and using research is this idea of context. All research projects have a context — when they were conducted, how they were conducted, who conducted them, who was invited to participate in them, how respondents participated, etc. All of these considerations affect how we should look at the…
Thought leadership research is the diving board. YOU are the diver.
It’s not as easy as it looks, and running your own groups can affect the results.
Pricing research isn’t easy. Learn a little about how to discuss it with clients you just want you to throw a pricing question or two in your survey.