An Amazing Resource

It’s not as easy as it looks, and running your own groups can affect the results.

Thought leadership research is the diving board. YOU are the diver.

There are pros and cons for both choices, and you may want to use different approaches for different respondent groups.

You don’t have to wait until you can pull off a major new research study to start building your thought leadership with research. Even small, simple approaches can be a great start!

If you’re going to go to the effort of conducting thought leadership research, don’t let it be a one and done content initiative! You can do more with it.