Author: Susan

Research can be a wonderful way to establish your organization as an expert on an audience, a geography or an industry.

Developing partnerships can bring you far more than just respondents to your survey!

My face tells you my answer in this one.

Your goal with research shouldn’t be to confirm you’re right — it should be to prove yourself wrong. Thanks to Edison Research VP Tom Webster for inspiring this one.

Many clients wonder how long it will take to get quality custom research done. It depends on a variety of things, but here’s my take.

Using research to track how things may be changing with your audience over time can be very valuable, but there are some things you should watch for to make sure your data is representative and helpful.