Net Promoter Score is a very common metric, but do you know how it's calculated and what it tells you? Learn more in this video! … [Read more...] about What is Net Promoter Score?
Should My Survey Be Anonymous?
It's tempting to want to connect an individual's responses to their email or other data you have, but there are good reasons not to -- and a better way to get their permission to reach out to them. … [Read more...] about Should My Survey Be Anonymous?
How Should I Use Incentives in Research?
It's not as easy as just offering everyone a gift card or a chance at an iPad. Incentive strategy can have a big impact on your response rate (and your legal liability)! … [Read more...] about How Should I Use Incentives in Research?
How Should We Be Segmenting Our Audiences in Research?
There are a variety of ways to group your research respondents to better understand them. … [Read more...] about How Should We Be Segmenting Our Audiences in Research?
Pissing Off Your Prospects and Customers with Research
This week it's just a rant about irritating your customers and prospects by using research! Listen and learn! … [Read more...] about Pissing Off Your Prospects and Customers with Research
Fricken’ Likerts
Likert scales are a very common tool in survey research. But there are specific things you need to consider when setting them up. The first is BALANCE. Likert scales need to have the same … [Read more...] about Fricken’ Likerts
