Susan

A little insight into the difference between segments and personas. They're not the same, but they're both important! … [Read more...] about Segments vs. Personas

A couple of smart questions from a client spurred this video -- what do you want to get out of your research? And what will your respondents get out of participating? … [Read more...] about What’s In It For Me?

You might be surprised to know how many of your survey respondents are going to participate using a mobile device -- often a smartphone. That small screen requires more than just shrinking the font! … [Read more...] about Consider Your Mobile Respondents

Clients often ask "How long will these results be good for?" Essentially, that often means "How often should I repeat this for accurate results?" That's the question I tackle in this video, with some … [Read more...] about How Often Should You Repeat Research? 

There are four things I'd like you to think about when you're organizing your questions for a survey. … [Read more...] about Does the Order of Survey Questions Matter?

Many people who do research with their customers or prospects forget this simple and incredibly valuable step! … [Read more...] about The Biggest Opportunity You’re Missing With Your Research