Have you been asked to rustle up some quick research on spec for a prospect? There’s a better way to provide valuable insights for the pitch, help your existing clients AND build your agency new business funnel.
Thought leadership research for your agency can deliver much more than just new content. Check out what you can do with a single project!
There are pros and cons for both choices, and you may want to use different approaches for different respondent groups.
A little insight into the difference between segments and personas. They’re not the same, but they’re both important!
A couple of smart questions from a client spurred this video — what do you want to get out of your research? And what will your respondents get out of participating?
You might be surprised to know how many of your survey respondents are going to participate using a mobile device — often a smartphone. That small screen requires more than just shrinking the font! In this video I share some considerations for mobile survey respondents.