Research Won’t Make You Do Anything
Clients sometimes avoid market research because they’re afraid it will “box them in” when it comes to decision-making. Nope. Research is a flare, not a cage.
What makes a client a good research candidate for your agency.
purple flower growing on crack street, soft focus You might think successful agencies have higher revenue and more staff, but our research shows that’s not the case. A successful agency is just as likely to have fewer than 10 employees as it is to have over 100. Three in four respondents have worked in the…
If you have to present data to others, you MUST have this little book. All the ins and outs (and do’s and don’ts) of making your data clear and interesting.
In February 2020, I started a weekly video series. Little did I know what was to come.
Research jargon is intimidating and doesn’t help your audience understand.
Sarah and I talk about respondent sources and representative samples.