Research Won’t Make You Do Anything
Clients sometimes avoid market research because they’re afraid it will “box them in” when it comes to decision-making. Nope. Research is a flare, not a cage.
In some situations, balancing your survey data may be appropriate to ensure you’ve got a representative sample.
It’s tempting to want to connect an individual’s responses to their email or other data you have, but there are good reasons not to — and a better way to get their permission to reach out to them.
Little mistakes can have a big impact. Make sure you’re properly testing your surveys before fielding them. I have some suggestions about things to check you might not be considering.
How to settle on a topic that will give your thought leadership efforts the most bang for your buck.
Research can be a wonderful way to establish your organization as an expert on an audience, a geography or an industry.