I Bet You Have A Niche
Many of our agency clients working on thought leadership research worry that they don’t have a strong niche. Many do — they’re just not thinking about niche the way I think they should.
Research can be a wonderful way to establish your organization as an expert on an audience, a geography or an industry.
Buying publicly available research reports can seem like an expedient way to get the information you’re looking for. But there are some things to be aware of.
Many marketers don’t really think about the difference between data, insight and HELPFUL insight when strategizing research work. And it’s absolutely CRUCIAL when it comes to getting the ROI out of market research. Data are just numbers or text. How many clicks? How many views? What’s an individual’s gender or age? What’s an organization’s revenue…
In February 2020, I started a weekly video series. Little did I know what was to come.
Net Promoter Score is a very common metric, but do you know how it’s calculated and what it tells you? Learn more in this video!
If you collect information from your customers, you can probably build thought leadership content from data you already have!