Starting Small with Thought Leadership Research
You don’t have to wait until you can pull off a major new research study to start building your thought leadership with research. Even small, simple approaches can be a great start!
This episode is the first in a series with my special guest Dr. Sarah McKenzie. Today we’re discussing how to talk about research with people who don’t really understand research.
Thought leadership research for your agency can deliver much more than just new content. Check out what you can do with a single project!
Research jargon is intimidating and doesn’t help your audience understand.
As exciting as it may be, you shouldn’t just dive right into analyzing your survey responses without doing some data cleaning first. The most common cleaning functions are available within many online survey platforms, and can keep you from including poor quality responses in your analysis.
Thought leadership research is the diving board. YOU are the diver.
Research can be a wonderful way to establish your organization as an expert on an audience, a geography or an industry.