Thought leadership is all about getting the right people to tune in to your content. Research can be a very effective tool to do that, if you plan properly.
If you collect information from your customers, you can probably build thought leadership content from data you already have!
Little mistakes can have a big impact. Make sure you’re properly testing your surveys before fielding them. I have some suggestions about things to check you might not be considering.
Good research can not only build your thought leadership through the insights it reveals — simply doing it in the first place helps you build your authority with your thought leadership followers.
This is the introductory episode to Fun with Research! In it, I talk about the purpose of our show. In my work doing research for agencies and their clients, I’ve noticed two common issues with agency folks in regards to incorporating research into their work: A problem of CONFIDENCE While many agency marketers have some…
Knowing what people do isn’t the same as knowing what they think.