Sarah and I talk about respondent sources and representative samples.
I have SO MUCH to share with you in Season 2! New research for agency owners, thought leadership insights, and of course answering research questions. And I have a question that may surprise you!
Clients often ask “How long will these results be good for?” Essentially, that often means “How often should I repeat this for accurate results?” That’s the question I tackle in this video, with some things for you to consider.
Knowing what people do isn’t the same as knowing what they think.
Good research can not only build your thought leadership through the insights it reveals — simply doing it in the first place helps you build your authority with your thought leadership followers.