Two Nerds Talking Research with Wine #4
What makes a client a good research candidate for your agency.
If you collect information from your customers, you can probably build thought leadership content from data you already have!
I chat with Dr. Sarah McKenzie about whether you should expect your research to validate your ideas.
purple flower growing on crack street, soft focus You might think successful agencies have higher revenue and more staff, but our research shows that’s not the case. A successful agency is just as likely to have fewer than 10 employees as it is to have over 100. Three in four respondents have worked in the…
It’s not really about the number of questions — it’s about your needs (and your audience).
Thought leadership research for your agency can deliver much more than just new content. Check out what you can do with a single project!