Two Nerds Talking Research with Wine #4
What makes a client a good research candidate for your agency.
Buying publicly available research reports can seem like an expedient way to get the information you’re looking for. But there are some things to be aware of.
How to settle on a topic that will give your thought leadership efforts the most bang for your buck.
Research can be a wonderful way to establish your organization as an expert on an audience, a geography or an industry.
Pricing research isn’t easy. Learn a little about how to discuss it with clients you just want you to throw a pricing question or two in your survey.
Have you been asked to rustle up some quick research on spec for a prospect? There’s a better way to provide valuable insights for the pitch, help your existing clients AND build your agency new business funnel.