Two Nerds Talking Research with Wine #4
What makes a client a good research candidate for your agency.
Many clients wonder how long it will take to get quality custom research done. It depends on a variety of things, but here’s my take.
This is the introductory episode to Fun with Research! In it, I talk about the purpose of our show. In my work doing research for agencies and their clients, I’ve noticed two common issues with agency folks in regards to incorporating research into their work: A problem of CONFIDENCE While many agency marketers have some…
Sharing your research project — during development and after results are in — can reap lots of rewards within your organization. Don’t be stingy!
You don’t have to wait until you can pull off a major new research study to start building your thought leadership with research. Even small, simple approaches can be a great start!
Good research can not only build your thought leadership through the insights it reveals — simply doing it in the first place helps you build your authority with your thought leadership followers.