Two Nerds Talking Research with Wine #3
How many respondents you really need.
Many clients wonder how long it will take to get quality custom research done. It depends on a variety of things, but here’s my take.
One of the most common questions I get about research is “How do I find the right people to take my survey? Finding people to take a survey isn’t that hard. But ensuring you have the right respondent group for your survey is incredibly important. It’s common to include customers in your survey, and…
You don’t have to wait until you can pull off a major new research study to start building your thought leadership with research. Even small, simple approaches can be a great start!
There’s some confusion. These work together, but aren’t the same thing.
Thought leadership research is the diving board. YOU are the diver.
Little mistakes can have a big impact. Make sure you’re properly testing your surveys before fielding them. I have some suggestions about things to check you might not be considering.