12 Topic Challenge
I bet you can identify 12 topics for thought leadership content from research you’ve done. If you can’t, plan better in your next research project.
In February 2020, I started a weekly video series. Little did I know what was to come.
It’s tempting to want to connect an individual’s responses to their email or other data you have, but there are good reasons not to — and a better way to get their permission to reach out to them.
Clients sometimes avoid market research because they’re afraid it will “box them in” when it comes to decision-making. Nope. Research is a flare, not a cage.
A couple of smart questions from a client spurred this video — what do you want to get out of your research? And what will your respondents get out of participating?
What makes a client a good research candidate for your agency.
Sarah and I talk about respondent sources and representative samples.