There are pros and cons for both choices, and you may want to use different approaches for different respondent groups.
Clients sometimes avoid market research because they’re afraid it will “box them in” when it comes to decision-making. Nope. Research is a flare, not a cage.
Developing partnerships can bring you far more than just respondents to your survey!
This week it’s just a rant about irritating your customers and prospects by using research! Listen and learn!
Many of our agency clients working on thought leadership research worry that they don’t have a strong niche. Many do — they’re just not thinking about niche the way I think they should.
If you have to present data to others, you MUST have this little book. All the ins and outs (and do’s and don’ts) of making your data clear and interesting.