You’ve Done Your Research, Now What?
Your research can be a powerful force for your organization, if you can just do three things with it.
Response counts depend on a variety of factors. Learn how to plan ahead for healthy response levels.
It’s not really about the number of questions — it’s about your needs (and your audience).
			It’s tempting to want to connect an individual’s responses to their email or other data you have, but there are good reasons not to — and a better way to get their permission to reach out to them.
There are pros and cons for both choices, and you may want to use different approaches for different respondent groups.
If you’re going to go to the effort of conducting thought leadership research, don’t let it be a one and done content initiative! You can do more with it.