You’ve Done Your Research, Now What?
Your research can be a powerful force for your organization, if you can just do three things with it.
What makes a client a good research candidate for your agency.
It’s tempting to want to connect an individual’s responses to their email or other data you have, but there are good reasons not to — and a better way to get their permission to reach out to them.
Thought leadership research serves you and your audience. It doesn’t need to serve everyone.
Sharing your research project — during development and after results are in — can reap lots of rewards within your organization. Don’t be stingy!
Pricing research isn’t easy. Learn a little about how to discuss it with clients you just want you to throw a pricing question or two in your survey.