You’ve Done Your Research, Now What?
Your research can be a powerful force for your organization, if you can just do three things with it.
Partners can be an incredibly smart way to gain respondents — and a win/win for both of you.
What makes a client a good research candidate for your agency.
Knowing what people do isn’t the same as knowing what they think.
Buying publicly available research reports can seem like an expedient way to get the information you’re looking for. But there are some things to be aware of.
Every researcher I know has gotten this question or comment at some point: “Steve Jobs said research isn’t helpful because people don’t know what they want.” Actually, what Steve said in an interview in 1998 was: “It’s really hard to design products by focus groups. A lot of times, people don’t know what they want…
Developing partnerships can bring you far more than just respondents to your survey!