You’ve Done Your Research, Now What?
Your research can be a powerful force for your organization, if you can just do three things with it.
purple flower growing on crack street, soft focus You might think successful agencies have higher revenue and more staff, but our research shows that’s not the case. A successful agency is just as likely to have fewer than 10 employees as it is to have over 100. Three in four respondents have worked in the…
I chat with Dr. Sarah McKenzie about whether you should expect your research to validate your ideas.
A couple of smart questions from a client spurred this video — what do you want to get out of your research? And what will your respondents get out of participating?
You may not be considering how your research initiative can bring your whole organization together — but you should!
It’s not really about the number of questions — it’s about your needs (and your audience).
If you collect information from your customers, you can probably build thought leadership content from data you already have!