This episode is the first in a series with my special guest Dr. Sarah McKenzie. Today we’re discussing how to talk about research with people who don’t really understand research.
It’s not really about the number of questions — it’s about your needs (and your audience).
Developing partnerships can bring you far more than just respondents to your survey!
Thought leadership research serves you and your audience. It doesn’t need to serve everyone.
Many of our agency clients working on thought leadership research worry that they don’t have a strong niche. Many do — they’re just not thinking about niche the way I think they should.