No, You Shouldn’t Run Your Own Focus Groups

Using research to track how things may be changing with your audience over time can be very valuable, but there are some things you should watch for to make sure your data is representative and helpful.

There are four things I’d like you to think about when you’re organizing your questions for a survey.

 Often my clients are worried that a few “rogue actors” who are unhappy with the company’s service or simply racing through the survey to get to the incentive are going to torpedo the reliability of the research results. Can this actually happen? You bet! Can you avoid that happening to your data? You bet!…

Buying publicly available research reports can seem like an expedient way to get the information you’re looking for. But there are some things to be aware of.