FWR

No, You Shouldn’t Run Your Own Focus Groups

BySusan November 20, 2020May 20, 2022

It’s not as easy as it looks, and running your own groups can affect the results.

FWR

Prove Yourself Wrong

Your goal with research shouldn’t be to confirm you’re right — it should be to prove yourself wrong. Thanks to Edison Research VP Tom Webster for inspiring this one.

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I Bet You Have A Niche

Many of our agency clients working on thought leadership research worry that they don’t have a strong niche. Many do — they’re just not thinking about niche the way I think they should.

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FWR

Demonstrate Your Authority with Research

Good research can not only build your thought leadership through the insights it reveals — simply doing it in the first place helps you build your authority with your thought leadership followers.

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Studying an Audience Over Time

Using research to track how things may be changing with your audience over time can be very valuable, but there are some things you should watch for to make sure your data is representative and helpful.

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What If Your Research Doesn’t Prove You Right?

Oh no! Your research showed you something that goes against what you previously thought. You can still make great thought leadership content from those insights.

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Reducing Friction for Research Respondents

There are a lot of things you can do to make sure that your research respondents have a great experience and you’re not throwing roadblocks in their way.

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