An Amazing Resource
In this video I share one of my favorite resources for people who are building, reviewing or interpreting survey research – a little book by Amy Pettit called “People Aren’t Robots”.
Every researcher I know has gotten this question or comment at some point: “Steve Jobs said research isn’t helpful because people don’t know what they want.” Actually, what Steve said in an interview in 1998 was: “It’s really hard to design products by focus groups. A lot of times, people don’t know what they want…
You may not be considering how your research initiative can bring your whole organization together — but you should!
Partners can be an incredibly smart way to gain respondents — and a win/win for both of you.
Even if you’re not very familiar with research, you’ve heard the terms “quantitative” and “qualitative”. What’s the real difference? These terms refer to types of data — not necessarily to research approaches. Quantitative results are those you can count, that you can tabulate. These are either numbers you can work with mathematically or text…
Sharing your research project — during development and after results are in — can reap lots of rewards within your organization. Don’t be stingy!
Developing partnerships can bring you far more than just respondents to your survey!