An Amazing Resource
In this video I share one of my favorite resources for people who are building, reviewing or interpreting survey research – a little book by Amy Pettit called “People Aren’t Robots”.
What makes a client a good research candidate for your agency.
How to settle on a topic that will give your thought leadership efforts the most bang for your buck.
Sarah and I rant about making sure your agency clients are ready for research.
A couple of smart questions from a client spurred this video — what do you want to get out of your research? And what will your respondents get out of participating?
This episode is the first in a series with my special guest Dr. Sarah McKenzie. Today we’re discussing how to talk about research with people who don’t really understand research.
One of the most common questions I get about research is “How do I find the right people to take my survey? Finding people to take a survey isn’t that hard. But ensuring you have the right respondent group for your survey is incredibly important. It’s common to include customers in your survey, and…