An Amazing Resource

Sarah and I talk about respondent sources and representative samples.

It’s not as easy as it looks, and running your own groups can affect the results.

You don’t have to wait until you can pull off a major new research study to start building your thought leadership with research. Even small, simple approaches can be a great start!

If you collect information from your customers, you can probably build thought leadership content from data you already have!

In some situations, balancing your survey data may be appropriate to ensure you’ve got a representative sample.