An Amazing Resource
In this video I share one of my favorite resources for people who are building, reviewing or interpreting survey research – a little book by Amy Pettit called “People Aren’t Robots”.
Buying publicly available research reports can seem like an expedient way to get the information you’re looking for. But there are some things to be aware of.
Sarah and I talk about respondent sources and representative samples.
Net Promoter Score is a very common metric, but do you know how it’s calculated and what it tells you? Learn more in this video!
Developing partnerships can bring you far more than just respondents to your survey!
You may not be considering how your research initiative can bring your whole organization together — but you should!
Sarah and I rant about making sure your agency clients are ready for research.