There are a lot of things you can do to make sure that your research respondents have a great experience and you’re not throwing roadblocks in their way.
Guess what? The research isn’t the thought leadership. It’s what you build on top of the research that demonstrates your expertise.
In some situations, balancing your survey data may be appropriate to ensure you’ve got a representative sample.
Thought leadership research is the diving board. YOU are the diver.
I bet you can identify 12 topics for thought leadership content from research you’ve done. If you can’t, plan better in your next research project.
My face tells you my answer in this one.