Many of our agency clients working on thought leadership research worry that they don’t have a strong niche. Many do — they’re just not thinking about niche the way I think they should.
It’s not really about the number of questions — it’s about your needs (and your audience).
If you have to present data to others, you MUST have this little book. All the ins and outs (and do’s and don’ts) of making your data clear and interesting.
Research can be a wonderful way to establish your organization as an expert on an audience, a geography or an industry.
This episode is the first in a series with my special guest Dr. Sarah McKenzie. Today we’re discussing how to talk about research with people who don’t really understand research.
I chat with Dr. Sarah McKenzie about whether you should expect your research to validate your ideas.