The Biggest Opportunity You’re Missing With Your Research
Many people who do research with their customers or prospects forget this simple and incredibly valuable step!
Good research can not only build your thought leadership through the insights it reveals — simply doing it in the first place helps you build your authority with your thought leadership followers.
Little mistakes can have a big impact. Make sure you’re properly testing your surveys before fielding them. I have some suggestions about things to check you might not be considering.
Don’t create research to tell you “That”. Create research to tell you “If”.
Clients often ask “How long will these results be good for?” Essentially, that often means “How often should I repeat this for accurate results?” That’s the question I tackle in this video, with some things for you to consider.
Developing partnerships can bring you far more than just respondents to your survey!
Sharing your research project — during development and after results are in — can reap lots of rewards within your organization. Don’t be stingy!