The Biggest Opportunity You’re Missing With Your Research
Many people who do research with their customers or prospects forget this simple and incredibly valuable step!
In February 2020, I started a weekly video series. Little did I know what was to come.
Thought leadership research serves you and your audience. It doesn’t need to serve everyone.
Many of our agency clients working on thought leadership research worry that they don’t have a strong niche. Many do — they’re just not thinking about niche the way I think they should.
If you collect information from your customers, you can probably build thought leadership content from data you already have!
A little insight into the difference between segments and personas. They’re not the same, but they’re both important!