Prove Yourself Wrong
Your goal with research shouldn’t be to confirm you’re right — it should be to prove yourself wrong. Thanks to Edison Research VP Tom Webster for inspiring this one.
Many people who do research with their customers or prospects forget this simple and incredibly valuable step!
How many respondents you really need.
Thought leadership is all about getting the right people to tune in to your content. Research can be a very effective tool to do that, if you plan properly.
Even if you’re not very familiar with research, you’ve heard the terms “quantitative” and “qualitative”. What’s the real difference? These terms refer to types of data — not necessarily to research approaches. Quantitative results are those you can count, that you can tabulate. These are either numbers you can work with mathematically or text…
Agencies often think of research as a significant cost, but fail to recognize its ability to generate revenue and ROI as well. Whether conducted for client work or for the agency’s own thought leadership and business development efforts, research can generate ROI in a number of ways — both by generating revenue and by…
It’s not as easy as just offering everyone a gift card or a chance at an iPad. Incentive strategy can have a big impact on your response rate (and your legal liability)!