Prove Yourself Wrong
Your goal with research shouldn’t be to confirm you’re right — it should be to prove yourself wrong. Thanks to Edison Research VP Tom Webster for inspiring this one.
Using research to track how things may be changing with your audience over time can be very valuable, but there are some things you should watch for to make sure your data is representative and helpful.
Response counts depend on a variety of factors. Learn how to plan ahead for healthy response levels.
Thought leadership is all about getting the right people to tune in to your content. Research can be a very effective tool to do that, if you plan properly.
Clients sometimes avoid market research because they’re afraid it will “box them in” when it comes to decision-making. Nope. Research is a flare, not a cage.
If you have to present data to others, you MUST have this little book. All the ins and outs (and do’s and don’ts) of making your data clear and interesting.