Should I Buy Existing Research?
Buying publicly available research reports can seem like an expedient way to get the information you’re looking for. But there are some things to be aware of.
A couple of smart questions from a client spurred this video — what do you want to get out of your research? And what will your respondents get out of participating?
Partners can be an incredibly smart way to gain respondents — and a win/win for both of you.
What makes a client a good research candidate for your agency.
It’s not as easy as it looks, and running your own groups can affect the results.
Little mistakes can have a big impact. Make sure you’re properly testing your surveys before fielding them. I have some suggestions about things to check you might not be considering.
Research shouldn’t sit on a shelf, neglected and unused. There are definitely ways to avoid this common problem!