Should My Survey Be Anonymous?
It’s tempting to want to connect an individual’s responses to their email or other data you have, but there are good reasons not to — and a better way to get their permission to reach out to them.
Net Promoter Score is a very common metric, but do you know how it’s calculated and what it tells you? Learn more in this video!
Many of our agency clients working on thought leadership research worry that they don’t have a strong niche. Many do — they’re just not thinking about niche the way I think they should.
There are a lot of things you can do to make sure that your research respondents have a great experience and you’re not throwing roadblocks in their way.
Thought leadership research serves you and your audience. It doesn’t need to serve everyone.
My face tells you my answer in this one.
A couple of smart questions from a client spurred this video — what do you want to get out of your research? And what will your respondents get out of participating?