Welcome to Season 2 of Fun with Research!
I have SO MUCH to share with you in Season 2! New research for agency owners, thought leadership insights, and of course answering research questions. And I have a question that may surprise you!

Even if you’re not very familiar with research, you’ve heard the terms “quantitative” and “qualitative”. What’s the real difference? These terms refer to types of data — not necessarily to research approaches. Quantitative results are those you can count, that you can tabulate. These are either numbers you can work with mathematically or text…
It’s not as easy as it looks, and running your own groups can affect the results.
Thought leadership research for your agency can deliver much more than just new content. Check out what you can do with a single project!
In February 2020, I started a weekly video series. Little did I know what was to come.
In some situations, balancing your survey data may be appropriate to ensure you’ve got a representative sample.