Welcome to Season 2 of Fun with Research!
I have SO MUCH to share with you in Season 2! New research for agency owners, thought leadership insights, and of course answering research questions. And I have a question that may surprise you!
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Segments vs. Personas
A little insight into the difference between segments and personas. They’re not the same, but they’re both important!
How To Develop Your Own Research Panel
One of the most productive things you can do for your organization is to develop your own, opted-in group of volunteers to participate in ongoing research and discussions. Your proprietary research panel (or “Insiders” or “Advisory Panel” or whatever you want to call it) can serve a variety of valuable roles: They can reduce…
Prove Yourself Wrong
Your goal with research shouldn’t be to confirm you’re right — it should be to prove yourself wrong. Thanks to Edison Research VP Tom Webster for inspiring this one.
Breaking Down Silos with Research
You may not be considering how your research initiative can bring your whole organization together — but you should!
New Agency Client Research Shows More Agency Value than Ever
Think of how much a child changes from birth to 10 years old. A lot can happen over a decade: first steps, first words, first day of school, first baseball game. Similarly, a lot has happened throughout Agency Edge’s 11-year span conducting agency client research. Since 2014, agencies have experienced considerable ups and downs, including…