You’ve Done Your Research, Now What?

Many of our agency clients working on thought leadership research worry that they don’t have a strong niche. Many do — they’re just not thinking about niche the way I think they should.

I chat with Dr. Sarah McKenzie about whether you should expect your research to validate your ideas.

Good research can not only build your thought leadership through the insights it reveals — simply doing it in the first place helps you build your authority with your thought leadership followers.