You’ve Done Your Research, Now What?

You may not be considering how your research initiative can bring your whole organization together — but you should!

 Often my clients are worried that a few “rogue actors” who are unhappy with the company’s service or simply racing through the survey to get to the incentive are going to torpedo the reliability of the research results. Can this actually happen? You bet! Can you avoid that happening to your data? You bet!…

There are four things I’d like you to think about when you’re organizing your questions for a survey.