You’ve Done Your Research, Now What?

There are pros and cons for both choices, and you may want to use different approaches for different respondent groups.

Research jargon is intimidating and doesn’t help your audience understand.

It’s not really about the number of questions — it’s about your needs (and your audience).

Thought leadership is all about getting the right people to tune in to your content. Research can be a very effective tool to do that, if you plan properly.