You’ve Done Your Research, Now What?
Your research can be a powerful force for your organization, if you can just do three things with it.
Research can be a wonderful way to establish your organization as an expert on an audience, a geography or an industry.
Thought leadership research is the diving board. YOU are the diver.
My face tells you my answer in this one.
You may not be considering how your research initiative can bring your whole organization together — but you should!
Have you been asked to rustle up some quick research on spec for a prospect? There’s a better way to provide valuable insights for the pitch, help your existing clients AND build your agency new business funnel.
A little insight into the difference between segments and personas. They’re not the same, but they’re both important!