You’ve Done Your Research, Now What?
Your research can be a powerful force for your organization, if you can just do three things with it.
Sarah and I talk about respondent sources and representative samples.
Have you been asked to rustle up some quick research on spec for a prospect? There’s a better way to provide valuable insights for the pitch, help your existing clients AND build your agency new business funnel.
In February 2020, I started a weekly video series. Little did I know what was to come.
This episode is the first in a series with my special guest Dr. Sarah McKenzie. Today we’re discussing how to talk about research with people who don’t really understand research.
A little insight into the difference between segments and personas. They’re not the same, but they’re both important!
An important aspect of conducting, interpreting and using research is this idea of context. All research projects have a context — when they were conducted, how they were conducted, who conducted them, who was invited to participate in them, how respondents participated, etc. All of these considerations affect how we should look at the…