Your research can be a powerful force for your organization, if you can just do three things with it.
There are pros and cons for both choices, and you may want to use different approaches for different respondent groups.
Many of our agency clients working on thought leadership research worry that they don’t have a strong niche. Many do — they’re just not thinking about niche the way I think they should.
Oh no! Your research showed you something that goes against what you previously thought. You can still make great thought leadership content from those insights.
There are a variety of ways to group your research respondents to better understand them.
What makes a client a good research candidate for your agency.