Working with Partners for Research Respondents
Partners can be an incredibly smart way to gain respondents — and a win/win for both of you.
Whether you’re dealing with a decision-maker in your organization or with a client, you’ll likely come across this question. Those who have been working in organizations for some time often have assumptions about their customers and prospects that are firmly entrenched. The “Why bother?” question is one you’ll need to be prepared to answer….
Guess what? The research isn’t the thought leadership. It’s what you build on top of the research that demonstrates your expertise.
There’s some confusion. These work together, but aren’t the same thing.
In February 2020, I started a weekly video series. Little did I know what was to come.
I bet you can identify 12 topics for thought leadership content from research you’ve done. If you can’t, plan better in your next research project.
Thought leadership research serves you and your audience. It doesn’t need to serve everyone.