Working with Partners for Research Respondents
Partners can be an incredibly smart way to gain respondents — and a win/win for both of you.
Every researcher I know has gotten this question or comment at some point: “Steve Jobs said research isn’t helpful because people don’t know what they want.” Actually, what Steve said in an interview in 1998 was: “It’s really hard to design products by focus groups. A lot of times, people don’t know what they want…
Thought leadership research serves you and your audience. It doesn’t need to serve everyone.
You don’t have to wait until you can pull off a major new research study to start building your thought leadership with research. Even small, simple approaches can be a great start!
You may not be considering how your research initiative can bring your whole organization together — but you should!
Many clients wonder how long it will take to get quality custom research done. It depends on a variety of things, but here’s my take.
I bet you can identify 12 topics for thought leadership content from research you’ve done. If you can’t, plan better in your next research project.