Working with Partners for Research Respondents
Partners can be an incredibly smart way to gain respondents — and a win/win for both of you.
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What Steve Jobs Didn’t Say about Research
Every researcher I know has gotten this question or comment at some point: “Steve Jobs said research isn’t helpful because people don’t know what they want.” Actually, what Steve said in an interview in 1998 was: “It’s really hard to design products by focus groups. A lot of times, people don’t know what they want…
What’s In It For Me?
A couple of smart questions from a client spurred this video — what do you want to get out of your research? And what will your respondents get out of participating?
How Do I Get People to Take My Survey?
It can be hard for people to believe, but lots of folks really do enjoy participating in online surveys and other types of research. For some, it’s just that they enjoy being asked for their opinion. It makes them feel helpful and valued. For others, it’s that they have a genuine interest in giving…
