Working with Partners for Research Respondents
Partners can be an incredibly smart way to gain respondents — and a win/win for both of you.
Research jargon is intimidating and doesn’t help your audience understand.
Research shouldn’t sit on a shelf, neglected and unused. There are definitely ways to avoid this common problem!
Thought leadership research serves you and your audience. It doesn’t need to serve everyone.
A little insight into the difference between segments and personas. They’re not the same, but they’re both important!
Have you been asked to rustle up some quick research on spec for a prospect? There’s a better way to provide valuable insights for the pitch, help your existing clients AND build your agency new business funnel.