What Should My Agency Thought Leadership Be About?
How to settle on a topic that will give your thought leadership efforts the most bang for your buck.
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Cleaning Your Survey Data
As exciting as it may be, you shouldn’t just dive right into analyzing your survey responses without doing some data cleaning first. The most common cleaning functions are available within many online survey platforms, and can keep you from including poor quality responses in your analysis.
Fricken’ Likerts
Likert scales are a very common tool in survey research. But there are specific things you need to consider when setting them up. The first is BALANCE. Likert scales need to have the same number of options on either side of the neutral point. The second is LENGTH. While scales with more response options…
Should I Buy Existing Research?
Buying publicly available research reports can seem like an expedient way to get the information you’re looking for. But there are some things to be aware of.