What Should My Agency Thought Leadership Be About?
How to settle on a topic that will give your thought leadership efforts the most bang for your buck.
Many clients wonder how long it will take to get quality custom research done. It depends on a variety of things, but here’s my take.
If you collect information from your customers, you can probably build thought leadership content from data you already have!
As exciting as it may be, you shouldn’t just dive right into analyzing your survey responses without doing some data cleaning first. The most common cleaning functions are available within many online survey platforms, and can keep you from including poor quality responses in your analysis.
I bet you can identify 12 topics for thought leadership content from research you’ve done. If you can’t, plan better in your next research project.
An important aspect of conducting, interpreting and using research is this idea of context. All research projects have a context — when they were conducted, how they were conducted, who conducted them, who was invited to participate in them, how respondents participated, etc. All of these considerations affect how we should look at the…
In this video I share one of my favorite resources for people who are building, reviewing or interpreting survey research – a little book by Amy Pettit called “People Aren’t Robots”.