What Should My Agency Thought Leadership Be About?
How to settle on a topic that will give your thought leadership efforts the most bang for your buck.
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Fricken’ Likerts
Likert scales are a very common tool in survey research. But there are specific things you need to consider when setting them up. The first is BALANCE. Likert scales need to have the same number of options on either side of the neutral point. The second is LENGTH. While scales with more response options…