Pricing research isn’t easy. Learn a little about how to discuss it with clients you just want you to throw a pricing question or two in your survey.
Don’t create research to tell you “That”. Create research to tell you “If”.
Knowing what people do isn’t the same as knowing what they think.
As exciting as it may be, you shouldn’t just dive right into analyzing your survey responses without doing some data cleaning first. The most common cleaning functions are available within many online survey platforms, and can keep you from including poor quality responses in your analysis.
There are a lot of things you can do to make sure that your research respondents have a great experience and you’re not throwing roadblocks in their way.
I bet you can identify 12 topics for thought leadership content from research you’ve done. If you can’t, plan better in your next research project.