Two Nerds Talking Research with Wine #7

Many people who do research with their customers or prospects forget this simple and incredibly valuable step!

Using research to track how things may be changing with your audience over time can be very valuable, but there are some things you should watch for to make sure your data is representative and helpful.

It’s tempting to want to connect an individual’s responses to their email or other data you have, but there are good reasons not to — and a better way to get their permission to reach out to them.