Two Nerds Talking Research with Wine #7

 Whether you’re dealing with a decision-maker in your organization or with a client, you’ll likely come across this question. Those who have been working in organizations for some time often have assumptions about their customers and prospects that are firmly entrenched. The “Why bother?” question is one you’ll need to be prepared to answer….

Many clients wonder how long it will take to get quality custom research done. It depends on a variety of things, but here’s my take.