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Oh no! Your research showed you something that goes against what you previously thought. You can still make great thought leadership content from those insights.

How Long Does Research Take?
Many clients wonder how long it will take to get quality custom research done. It depends on a variety of things, but here’s my take.
Two Nerds Talking Research with Wine #1
This episode is the first in a series with my special guest Dr. Sarah McKenzie. Today we’re discussing how to talk about research with people who don’t really understand research.
12 Topic Challenge
I bet you can identify 12 topics for thought leadership content from research you’ve done. If you can’t, plan better in your next research project.
Please PLEASE Test Your Surveys!
Little mistakes can have a big impact. Make sure you’re properly testing your surveys before fielding them. I have some suggestions about things to check you might not be considering.

Should I Buy a List of Respondents for my Survey?
My face tells you my answer in this one.