Two Nerds Talking Research with Wine #4
What makes a client a good research candidate for your agency.
Knowing what people do isn’t the same as knowing what they think.
In February 2020, I started a weekly video series. Little did I know what was to come.
There are four things I’d like you to think about when you’re organizing your questions for a survey.
Even if you’re not very familiar with research, you’ve heard the terms “quantitative” and “qualitative”. What’s the real difference? These terms refer to types of data — not necessarily to research approaches. Quantitative results are those you can count, that you can tabulate. These are either numbers you can work with mathematically or text…
I have SO MUCH to share with you in Season 2! New research for agency owners, thought leadership insights, and of course answering research questions. And I have a question that may surprise you!