Two Nerds Talking Research with Wine #4
What makes a client a good research candidate for your agency.
Thought leadership research serves you and your audience. It doesn’t need to serve everyone.
Bots are the worst. And if you don’t know how to keep them out AND root them out, your data isn’t going to be reliable. Check out this week’s video to learn more and see a great little resource for help.
There are a variety of ways to group your research respondents to better understand them.
Clients sometimes avoid market research because they’re afraid it will “box them in” when it comes to decision-making. Nope. Research is a flare, not a cage.
purple flower growing on crack street, soft focus You might think successful agencies have higher revenue and more staff, but our research shows that’s not the case. A successful agency is just as likely to have fewer than 10 employees as it is to have over 100. Three in four respondents have worked in the…
Many marketers don’t really think about the difference between data, insight and HELPFUL insight when strategizing research work. And it’s absolutely CRUCIAL when it comes to getting the ROI out of market research. Data are just numbers or text. How many clicks? How many views? What’s an individual’s gender or age? What’s an organization’s revenue…