Two Nerds Talking Research with Wine #4
What makes a client a good research candidate for your agency.
Thought leadership research serves you and your audience. It doesn’t need to serve everyone.
It’s tempting to want to connect an individual’s responses to their email or other data you have, but there are good reasons not to — and a better way to get their permission to reach out to them.
As exciting as it may be, you shouldn’t just dive right into analyzing your survey responses without doing some data cleaning first. The most common cleaning functions are available within many online survey platforms, and can keep you from including poor quality responses in your analysis.
In some situations, balancing your survey data may be appropriate to ensure you’ve got a representative sample.
I have SO MUCH to share with you in Season 2! New research for agency owners, thought leadership insights, and of course answering research questions. And I have a question that may surprise you!