Two Nerds Talking Research with Wine #4
What makes a client a good research candidate for your agency.
Oh no! Your research showed you something that goes against what you previously thought. You can still make great thought leadership content from those insights.
If you’re going to go to the effort of conducting thought leadership research, don’t let it be a one and done content initiative! You can do more with it.
If you collect information from your customers, you can probably build thought leadership content from data you already have!
Research shouldn’t sit on a shelf, neglected and unused. There are definitely ways to avoid this common problem!
My face tells you my answer in this one.
Using research to track how things may be changing with your audience over time can be very valuable, but there are some things you should watch for to make sure your data is representative and helpful.