Two Nerds Talking Research with Wine #4
What makes a client a good research candidate for your agency.
This episode is the first in a series with my special guest Dr. Sarah McKenzie. Today we’re discussing how to talk about research with people who don’t really understand research.
Oh no! Your research showed you something that goes against what you previously thought. You can still make great thought leadership content from those insights.
Net Promoter Score is a very common metric, but do you know how it’s calculated and what it tells you? Learn more in this video!
Thought leadership research is the diving board. YOU are the diver.
Engaging partners in your thought leadership research can get you the respondents you need and build new relationships that can get more eyes on your thought leadership content!
How many respondents you really need.