Two Nerds Talking Research with Wine #4
What makes a client a good research candidate for your agency.
Many of our agency clients working on thought leadership research worry that they don’t have a strong niche. Many do — they’re just not thinking about niche the way I think they should.
Sharing your research project — during development and after results are in — can reap lots of rewards within your organization. Don’t be stingy!
Response counts depend on a variety of factors. Learn how to plan ahead for healthy response levels.
It’s tempting to want to connect an individual’s responses to their email or other data you have, but there are good reasons not to — and a better way to get their permission to reach out to them.
You may not be considering how your research initiative can bring your whole organization together — but you should!
A couple of smart questions from a client spurred this video — what do you want to get out of your research? And what will your respondents get out of participating?