Guess what? The research isn’t the thought leadership. It’s what you build on top of the research that demonstrates your expertise.
Little mistakes can have a big impact. Make sure you’re properly testing your surveys before fielding them. I have some suggestions about things to check you might not be considering.
Thought leadership is all about getting the right people to tune in to your content. Research can be a very effective tool to do that, if you plan properly.
In some situations, balancing your survey data may be appropriate to ensure you’ve got a representative sample.
In February 2020, I started a weekly video series. Little did I know what was to come.
Whether you’re dealing with a decision-maker in your organization or with a client, you’ll likely come across this question. Those who have been working in organizations for some time often have assumptions about their customers and prospects that are firmly entrenched. The “Why bother?” question is one you’ll need to be prepared to answer….