Two Nerds Talking Research with Wine #4
What makes a client a good research candidate for your agency.
Research shouldn’t sit on a shelf, neglected and unused. There are definitely ways to avoid this common problem!
Net Promoter Score is a very common metric, but do you know how it’s calculated and what it tells you? Learn more in this video!
An important aspect of conducting, interpreting and using research is this idea of context. All research projects have a context — when they were conducted, how they were conducted, who conducted them, who was invited to participate in them, how respondents participated, etc. All of these considerations affect how we should look at the…
How many respondents you really need.
One of the most productive things you can do for your organization is to develop your own, opted-in group of volunteers to participate in ongoing research and discussions. Your proprietary research panel (or “Insiders” or “Advisory Panel” or whatever you want to call it) can serve a variety of valuable roles: They can reduce…
Pricing research isn’t easy. Learn a little about how to discuss it with clients you just want you to throw a pricing question or two in your survey.