Two Nerds Talking Research with Wine #4
What makes a client a good research candidate for your agency.
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Buying publicly available research reports can seem like an expedient way to get the information you’re looking for. But there are some things to be aware of.
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If you want your research to be statistically reliable — meaning that you can depend on it to accurately represent a particular audience, guide your strategic direction, etc. — you need to have a certain number of respondents. So the simple answer to this question is 400. But of course, that’s not the only…
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Clients often ask “How long will these results be good for?” Essentially, that often means “How often should I repeat this for accurate results?” That’s the question I tackle in this video, with some things for you to consider.
