Two Nerds Talking Research with Wine #4
What makes a client a good research candidate for your agency.
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How Many Respondents Do I Need?
If you want your research to be statistically reliable — meaning that you can depend on it to accurately represent a particular audience, guide your strategic direction, etc. — you need to have a certain number of respondents. So the simple answer to this question is 400. But of course, that’s not the only…
Prove Yourself Wrong
Your goal with research shouldn’t be to confirm you’re right — it should be to prove yourself wrong. Thanks to Edison Research VP Tom Webster for inspiring this one.
Should I Buy a List of Respondents for my Survey?
My face tells you my answer in this one.
Working with Partners for Survey Responses
Developing partnerships can bring you far more than just respondents to your survey!
