Two Nerds Talking Research with Wine #4

In some situations, balancing your survey data may be appropriate to ensure you’ve got a representative sample.

Have you been asked to rustle up some quick research on spec for a prospect? There’s a better way to provide valuable insights for the pitch, help your existing clients AND build your agency new business funnel.

There are pros and cons for both choices, and you may want to use different approaches for different respondent groups.