It’s not really about the number of questions — it’s about your needs (and your audience).
In some situations, balancing your survey data may be appropriate to ensure you’ve got a representative sample.
This episode is the first in a series with my special guest Dr. Sarah McKenzie. Today we’re discussing how to talk about research with people who don’t really understand research.
Sarah and I talk about respondent sources and representative samples.
This week it’s just a rant about irritating your customers and prospects by using research! Listen and learn!
I bet you can identify 12 topics for thought leadership content from research you’ve done. If you can’t, plan better in your next research project.