The Biggest Opportunity You’re Missing With Your Research
Many people who do research with their customers or prospects forget this simple and incredibly valuable step!
It’s not really about the number of questions — it’s about your needs (and your audience).
In some situations, balancing your survey data may be appropriate to ensure you’ve got a representative sample.
This episode is the first in a series with my special guest Dr. Sarah McKenzie. Today we’re discussing how to talk about research with people who don’t really understand research.
Sarah and I talk about respondent sources and representative samples.
This week it’s just a rant about irritating your customers and prospects by using research! Listen and learn!
I bet you can identify 12 topics for thought leadership content from research you’ve done. If you can’t, plan better in your next research project.