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The Biggest Opportunity You’re Missing With Your Research

BySusan September 4, 2020May 18, 2022

Many people who do research with their customers or prospects forget this simple and incredibly valuable step!

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How Should We Be Segmenting Our Audiences in Research?

There are a variety of ways to group your research respondents to better understand them.

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A Smarter Agency Approach to Spec Research

Have you been asked to rustle up some quick research on spec for a prospect? There’s a better way to provide valuable insights for the pitch, help your existing clients AND build your agency new business funnel.

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What is Net Promoter Score?

Net Promoter Score is a very common metric, but do you know how it’s calculated and what it tells you? Learn more in this video!

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Welcome to Fun with Research!

This is the introductory episode to Fun with Research! In it, I talk about the purpose of our show. In my work doing research for agencies and their clients, I’ve noticed two common issues with agency folks in regards to incorporating research into their work: A problem of CONFIDENCE While many agency marketers have some…

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Building Thought Leadership with Existing Data

If you collect information from your customers, you can probably build thought leadership content from data you already have!

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There Are No Right Answers In Research

Don’t create research to tell you “That”. Create research to tell you “If”.

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