The Biggest Opportunity You’re Missing With Your Research
Many people who do research with their customers or prospects forget this simple and incredibly valuable step!
In this video I share one of my favorite resources for people who are building, reviewing or interpreting survey research – a little book by Amy Pettit called “People Aren’t Robots”.
It’s tempting to want to connect an individual’s responses to their email or other data you have, but there are good reasons not to — and a better way to get their permission to reach out to them.
In some situations, balancing your survey data may be appropriate to ensure you’ve got a representative sample.
Don’t create research to tell you “That”. Create research to tell you “If”.
Research jargon is intimidating and doesn’t help your audience understand.
Sharing your research project — during development and after results are in — can reap lots of rewards within your organization. Don’t be stingy!