Should My Survey Be Anonymous?
It’s tempting to want to connect an individual’s responses to their email or other data you have, but there are good reasons not to — and a better way to get their permission to reach out to them.
Buying publicly available research reports can seem like an expedient way to get the information you’re looking for. But there are some things to be aware of.
Clients sometimes avoid market research because they’re afraid it will “box them in” when it comes to decision-making. Nope. Research is a flare, not a cage.
Net Promoter Score is a very common metric, but do you know how it’s calculated and what it tells you? Learn more in this video!
It’s not as easy as it looks, and running your own groups can affect the results.
Research can be a wonderful way to establish your organization as an expert on an audience, a geography or an industry.