Should My Survey Be Anonymous?
It’s tempting to want to connect an individual’s responses to their email or other data you have, but there are good reasons not to — and a better way to get their permission to reach out to them.
What makes a client a good research candidate for your agency.
Pricing research isn’t easy. Learn a little about how to discuss it with clients you just want you to throw a pricing question or two in your survey.
Sarah and I rant about making sure your agency clients are ready for research.
There’s some confusion. These work together, but aren’t the same thing.
Your goal with research shouldn’t be to confirm you’re right — it should be to prove yourself wrong. Thanks to Edison Research VP Tom Webster for inspiring this one.
Developing partnerships can bring you far more than just respondents to your survey!