Should My Survey Be Anonymous?
It’s tempting to want to connect an individual’s responses to their email or other data you have, but there are good reasons not to — and a better way to get their permission to reach out to them.
Bots are the worst. And if you don’t know how to keep them out AND root them out, your data isn’t going to be reliable. Check out this week’s video to learn more and see a great little resource for help.
Have you been asked to rustle up some quick research on spec for a prospect? There’s a better way to provide valuable insights for the pitch, help your existing clients AND build your agency new business funnel.
It’s not really about the number of questions — it’s about your needs (and your audience).
It’s not as easy as just offering everyone a gift card or a chance at an iPad. Incentive strategy can have a big impact on your response rate (and your legal liability)!
Knowing what people do isn’t the same as knowing what they think.
Sarah and I talk about respondent sources and representative samples.