Should My Survey Be Anonymous?
It’s tempting to want to connect an individual’s responses to their email or other data you have, but there are good reasons not to — and a better way to get their permission to reach out to them.
Research jargon is intimidating and doesn’t help your audience understand.
My face tells you my answer in this one.
If you collect information from your customers, you can probably build thought leadership content from data you already have!
This episode is the first in a series with my special guest Dr. Sarah McKenzie. Today we’re discussing how to talk about research with people who don’t really understand research.
Guess what? The research isn’t the thought leadership. It’s what you build on top of the research that demonstrates your expertise.
Agencies often think of research as a significant cost, but fail to recognize its ability to generate revenue and ROI as well. Whether conducted for client work or for the agency’s own thought leadership and business development efforts, research can generate ROI in a number of ways — both by generating revenue and by…