Should My Survey Be Anonymous?
It’s tempting to want to connect an individual’s responses to their email or other data you have, but there are good reasons not to — and a better way to get their permission to reach out to them.
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Can Research Generate ROI for Agencies?
Agencies often think of research as a significant cost, but fail to recognize its ability to generate revenue and ROI as well. Whether conducted for client work or for the agency’s own thought leadership and business development efforts, research can generate ROI in a number of ways — both by generating revenue and by…
Segments vs. Personas
A little insight into the difference between segments and personas. They’re not the same, but they’re both important!
Does the Order of Survey Questions Matter?
There are four things I’d like you to think about when you’re organizing your questions for a survey.
