Should I Buy Existing Research?
Buying publicly available research reports can seem like an expedient way to get the information you’re looking for. But there are some things to be aware of.
Sarah and I rant about making sure your agency clients are ready for research.
In some situations, balancing your survey data may be appropriate to ensure you’ve got a representative sample.
I bet you can identify 12 topics for thought leadership content from research you’ve done. If you can’t, plan better in your next research project.
Likert scales are a very common tool in survey research. But there are specific things you need to consider when setting them up. The first is BALANCE. Likert scales need to have the same number of options on either side of the neutral point. The second is LENGTH. While scales with more response options…
You may not be considering how your research initiative can bring your whole organization together — but you should!