Should I Buy Existing Research?

Clients sometimes avoid market research because they’re afraid it will “box them in” when it comes to decision-making. Nope. Research is a flare, not a cage.

Good research can not only build your thought leadership through the insights it reveals — simply doing it in the first place helps you build your authority with your thought leadership followers.

In some situations, balancing your survey data may be appropriate to ensure you’ve got a representative sample.