Should I Buy Existing Research?
Buying publicly available research reports can seem like an expedient way to get the information you’re looking for. But there are some things to be aware of.
Research shouldn’t sit on a shelf, neglected and unused. There are definitely ways to avoid this common problem!
Whether you’re dealing with a decision-maker in your organization or with a client, you’ll likely come across this question. Those who have been working in organizations for some time often have assumptions about their customers and prospects that are firmly entrenched. The “Why bother?” question is one you’ll need to be prepared to answer….
Don’t create research to tell you “That”. Create research to tell you “If”.
Response counts depend on a variety of factors. Learn how to plan ahead for healthy response levels.
It’s not really about the number of questions — it’s about your needs (and your audience).
Bots are the worst. And if you don’t know how to keep them out AND root them out, your data isn’t going to be reliable. Check out this week’s video to learn more and see a great little resource for help.