Should I Buy a List of Respondents for my Survey?
My face tells you my answer in this one.
In February 2020, I started a weekly video series. Little did I know what was to come.
There are a variety of ways to group your research respondents to better understand them.
One of the most common questions I get about research is “How do I find the right people to take my survey? Finding people to take a survey isn’t that hard. But ensuring you have the right respondent group for your survey is incredibly important. It’s common to include customers in your survey, and…
If you collect information from your customers, you can probably build thought leadership content from data you already have!
Five Gerbera flowers in a crystal flower pot in row isolated While demographic research is valuable, it leaves a lot of unanswered questions. Attitudinal segmentation research, on the other hand, gives us crucial insights into how people think about a topic, which gives us the power to understand what’s going on between peoples’ ears. There’s…
This episode is the first in a series with my special guest Dr. Sarah McKenzie. Today we’re discussing how to talk about research with people who don’t really understand research.