Should I Buy a List of Respondents for my Survey?
My face tells you my answer in this one.
Many marketers don’t really think about the difference between data, insight and HELPFUL insight when strategizing research work. And it’s absolutely CRUCIAL when it comes to getting the ROI out of market research. Data are just numbers or text. How many clicks? How many views? What’s an individual’s gender or age? What’s an organization’s revenue…
Agencies often think of research as a significant cost, but fail to recognize its ability to generate revenue and ROI as well. Whether conducted for client work or for the agency’s own thought leadership and business development efforts, research can generate ROI in a number of ways — both by generating revenue and by…
How many respondents you really need.
Guess what? The research isn’t the thought leadership. It’s what you build on top of the research that demonstrates your expertise.
Research jargon is intimidating and doesn’t help your audience understand.
Buying publicly available research reports can seem like an expedient way to get the information you’re looking for. But there are some things to be aware of.