Should I Buy a List of Respondents for my Survey?

A couple of smart questions from a client spurred this video — what do you want to get out of your research? And what will your respondents get out of participating?

 One of the most common questions I get about research is “How do I find the right people to take my survey? Finding people to take a survey isn’t that hard. But ensuring you have the right respondent group for your survey is incredibly important. It’s common to include customers in your survey, and…

Using research to track how things may be changing with your audience over time can be very valuable, but there are some things you should watch for to make sure your data is representative and helpful.