FWR

Should I Buy a List of Respondents for my Survey?

BySusan July 31, 2020May 18, 2022

My face tells you my answer in this one.

FWR

What Steve Jobs Didn’t Say about Research

Every researcher I know has gotten this question or comment at some point: “Steve Jobs said research isn’t helpful because people don’t know what they want.” Actually, what Steve said in an interview in 1998 was: “It’s really hard to design products by focus groups. A lot of times, people don’t know what they want…

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A Smarter Agency Approach to Spec Research

Have you been asked to rustle up some quick research on spec for a prospect? There’s a better way to provide valuable insights for the pitch, help your existing clients AND build your agency new business funnel.

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FWR

How Should I Use Incentives in Research?

It’s not as easy as just offering everyone a gift card or a chance at an iPad. Incentive strategy can have a big impact on your response rate (and your legal liability)!

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Breaking Down Silos with Research

You may not be considering how your research initiative can bring your whole organization together — but you should!

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An Amazing Resource

In this video I share one of my favorite resources for people who are building, reviewing or interpreting survey research – a little book by Amy Pettit called “People Aren’t Robots”.

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Engaging Partners in Your Thought Leadership Research

Engaging partners in your thought leadership research can get you the respondents you need and build new relationships that can get more eyes on your thought leadership content!

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