Share the Wealth
Sharing your research project — during development and after results are in — can reap lots of rewards within your organization. Don’t be stingy!
One of the most common questions I get about research is “How do I find the right people to take my survey? Finding people to take a survey isn’t that hard. But ensuring you have the right respondent group for your survey is incredibly important. It’s common to include customers in your survey, and…
Engaging partners in your thought leadership research can get you the respondents you need and build new relationships that can get more eyes on your thought leadership content!
You might be surprised to know how many of your survey respondents are going to participate using a mobile device — often a smartphone. That small screen requires more than just shrinking the font! In this video I share some considerations for mobile survey respondents.
Response counts depend on a variety of factors. Learn how to plan ahead for healthy response levels.
Buying publicly available research reports can seem like an expedient way to get the information you’re looking for. But there are some things to be aware of.
I chat with Dr. Sarah McKenzie about whether you should expect your research to validate your ideas.