Share the Wealth

Sarah and I talk about respondent sources and representative samples.

This episode is the first in a series with my special guest Dr. Sarah McKenzie. Today we’re discussing how to talk about research with people who don’t really understand research.

Guess what? The research isn’t the thought leadership. It’s what you build on top of the research that demonstrates your expertise.

In some situations, balancing your survey data may be appropriate to ensure you’ve got a representative sample.