Share the Wealth
Sharing your research project — during development and after results are in — can reap lots of rewards within your organization. Don’t be stingy!
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How Should I Use Incentives in Research?
It’s not as easy as just offering everyone a gift card or a chance at an iPad. Incentive strategy can have a big impact on your response rate (and your legal liability)!
Prove Yourself Wrong
Your goal with research shouldn’t be to confirm you’re right — it should be to prove yourself wrong. Thanks to Edison Research VP Tom Webster for inspiring this one.
Welcome to Fun with Research!
This is the introductory episode to Fun with Research! In it, I talk about the purpose of our show. In my work doing research for agencies and their clients, I’ve noticed two common issues with agency folks in regards to incorporating research into their work: A problem of CONFIDENCE While many agency marketers have some…