Reducing Friction for Research Respondents
There are a lot of things you can do to make sure that your research respondents have a great experience and you’re not throwing roadblocks in their way.
If you collect information from your customers, you can probably build thought leadership content from data you already have!
Response counts depend on a variety of factors. Learn how to plan ahead for healthy response levels.
Sarah and I talk about respondent sources and representative samples.
Oh no! Your research showed you something that goes against what you previously thought. You can still make great thought leadership content from those insights.
It can be hard for people to believe, but lots of folks really do enjoy participating in online surveys and other types of research. For some, it’s just that they enjoy being asked for their opinion. It makes them feel helpful and valued. For others, it’s that they have a genuine interest in giving…
This episode is the first in a series with my special guest Dr. Sarah McKenzie. Today we’re discussing how to talk about research with people who don’t really understand research.