Sarah and I talk about respondent sources and representative samples.
Engaging partners in your thought leadership research can get you the respondents you need and build new relationships that can get more eyes on your thought leadership content!
In this video I share one of my favorite resources for people who are building, reviewing or interpreting survey research – a little book by Amy Pettit called “People Aren’t Robots”.
Many people who do research with their customers or prospects forget this simple and incredibly valuable step!
Guess what? The research isn’t the thought leadership. It’s what you build on top of the research that demonstrates your expertise.
Partners can be an incredibly smart way to gain respondents — and a win/win for both of you.