Reducing Friction for Research Respondents

Guess what? The research isn’t the thought leadership. It’s what you build on top of the research that demonstrates your expertise.

If you’re going to go to the effort of conducting thought leadership research, don’t let it be a one and done content initiative! You can do more with it.

Good research can not only build your thought leadership through the insights it reveals — simply doing it in the first place helps you build your authority with your thought leadership followers.

Research jargon is intimidating and doesn’t help your audience understand.