Reducing Friction for Research Respondents
There are a lot of things you can do to make sure that your research respondents have a great experience and you’re not throwing roadblocks in their way.
Your research can be a powerful force for your organization, if you can just do three things with it.
Sharing your research project — during development and after results are in — can reap lots of rewards within your organization. Don’t be stingy!
Research can be a wonderful way to establish your organization as an expert on an audience, a geography or an industry.
There are pros and cons for both choices, and you may want to use different approaches for different respondent groups.