Reducing Friction for Research Respondents
There are a lot of things you can do to make sure that your research respondents have a great experience and you’re not throwing roadblocks in their way.
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Studying an Audience Over Time
Using research to track how things may be changing with your audience over time can be very valuable, but there are some things you should watch for to make sure your data is representative and helpful.
How to Identify Your Agency Segment
Five Gerbera flowers in a crystal flower pot in row isolated While demographic research is valuable, it leaves a lot of unanswered questions. Attitudinal segmentation research, on the other hand, gives us crucial insights into how people think about a topic, which gives us the power to understand what’s going on between peoples’ ears. There’s…
How Should We Be Segmenting Our Audiences in Research?
There are a variety of ways to group your research respondents to better understand them.
