How Should I Use Incentives in Research?
It’s not as easy as just offering everyone a gift card or a chance at an iPad. Incentive strategy can have a big impact on your response rate (and your legal liability)!
In some situations, balancing your survey data may be appropriate to ensure you’ve got a representative sample.
If you collect information from your customers, you can probably build thought leadership content from data you already have!
I have SO MUCH to share with you in Season 2! New research for agency owners, thought leadership insights, and of course answering research questions. And I have a question that may surprise you!
Your research can be a powerful force for your organization, if you can just do three things with it.
A couple of smart questions from a client spurred this video — what do you want to get out of your research? And what will your respondents get out of participating?
What makes a client a good research candidate for your agency.