How Should I Use Incentives in Research?
It’s not as easy as just offering everyone a gift card or a chance at an iPad. Incentive strategy can have a big impact on your response rate (and your legal liability)!
It can be hard for people to believe, but lots of folks really do enjoy participating in online surveys and other types of research. For some, it’s just that they enjoy being asked for their opinion. It makes them feel helpful and valued. For others, it’s that they have a genuine interest in giving…
In this video I share one of my favorite resources for people who are building, reviewing or interpreting survey research – a little book by Amy Pettit called “People Aren’t Robots”.
Many people who do research with their customers or prospects forget this simple and incredibly valuable step!
What makes a client a good research candidate for your agency.
A little insight into the difference between segments and personas. They’re not the same, but they’re both important!
Research can be a wonderful way to establish your organization as an expert on an audience, a geography or an industry.