Hairpocolypse 2020
In February 2020, I started a weekly video series. Little did I know what was to come.
It’s not as easy as just offering everyone a gift card or a chance at an iPad. Incentive strategy can have a big impact on your response rate (and your legal liability)!
Research shouldn’t sit on a shelf, neglected and unused. There are definitely ways to avoid this common problem!
Little mistakes can have a big impact. Make sure you’re properly testing your surveys before fielding them. I have some suggestions about things to check you might not be considering.
Many clients wonder how long it will take to get quality custom research done. It depends on a variety of things, but here’s my take.
It’s not as easy as it looks, and running your own groups can affect the results.