Hairpocolypse 2020
In February 2020, I started a weekly video series. Little did I know what was to come.
Sarah and I talk about respondent sources and representative samples.
It’s not as easy as it looks, and running your own groups can affect the results.
Knowing what people do isn’t the same as knowing what they think.
What makes a client a good research candidate for your agency.
It can be hard for people to believe, but lots of folks really do enjoy participating in online surveys and other types of research. For some, it’s just that they enjoy being asked for their opinion. It makes them feel helpful and valued. For others, it’s that they have a genuine interest in giving…
Guess what? The research isn’t the thought leadership. It’s what you build on top of the research that demonstrates your expertise.