Getting Attention With Your Thought Leadership
Thought leadership is all about getting the right people to tune in to your content. Research can be a very effective tool to do that, if you plan properly.
Sharing your research project — during development and after results are in — can reap lots of rewards within your organization. Don’t be stingy!
If you’re going to go to the effort of conducting thought leadership research, don’t let it be a one and done content initiative! You can do more with it.
A little insight into the difference between segments and personas. They’re not the same, but they’re both important!
Research can be a wonderful way to establish your organization as an expert on an audience, a geography or an industry.
It’s tempting to want to connect an individual’s responses to their email or other data you have, but there are good reasons not to — and a better way to get their permission to reach out to them.