Getting Attention With Your Thought Leadership
Thought leadership is all about getting the right people to tune in to your content. Research can be a very effective tool to do that, if you plan properly.
Partners can be an incredibly smart way to gain respondents — and a win/win for both of you.
Oh no! Your research showed you something that goes against what you previously thought. You can still make great thought leadership content from those insights.
One of the most productive things you can do for your organization is to develop your own, opted-in group of volunteers to participate in ongoing research and discussions. Your proprietary research panel (or “Insiders” or “Advisory Panel” or whatever you want to call it) can serve a variety of valuable roles: They can reduce…
Don’t create research to tell you “That”. Create research to tell you “If”.
If you have to present data to others, you MUST have this little book. All the ins and outs (and do’s and don’ts) of making your data clear and interesting.
Research jargon is intimidating and doesn’t help your audience understand.