Forget the Research Jargon
Research jargon is intimidating and doesn’t help your audience understand.
Buying publicly available research reports can seem like an expedient way to get the information you’re looking for. But there are some things to be aware of.
I bet you can identify 12 topics for thought leadership content from research you’ve done. If you can’t, plan better in your next research project.
How many respondents you really need.
Agencies often think of research as a significant cost, but fail to recognize its ability to generate revenue and ROI as well. Whether conducted for client work or for the agency’s own thought leadership and business development efforts, research can generate ROI in a number of ways — both by generating revenue and by…
Sharing your research project — during development and after results are in — can reap lots of rewards within your organization. Don’t be stingy!
Clients sometimes avoid market research because they’re afraid it will “box them in” when it comes to decision-making. Nope. Research is a flare, not a cage.