Forget the Research Jargon
Research jargon is intimidating and doesn’t help your audience understand.
A couple of smart questions from a client spurred this video — what do you want to get out of your research? And what will your respondents get out of participating?
Many marketers don’t really think about the difference between data, insight and HELPFUL insight when strategizing research work. And it’s absolutely CRUCIAL when it comes to getting the ROI out of market research. Data are just numbers or text. How many clicks? How many views? What’s an individual’s gender or age? What’s an organization’s revenue…
I chat with Dr. Sarah McKenzie about whether you should expect your research to validate your ideas.
Net Promoter Score is a very common metric, but do you know how it’s calculated and what it tells you? Learn more in this video!
If you’re going to go to the effort of conducting thought leadership research, don’t let it be a one and done content initiative! You can do more with it.
Thought leadership research for your agency can deliver much more than just new content. Check out what you can do with a single project!