Forget the Research Jargon
Research jargon is intimidating and doesn’t help your audience understand.
purple flower growing on crack street, soft focus You might think successful agencies have higher revenue and more staff, but our research shows that’s not the case. A successful agency is just as likely to have fewer than 10 employees as it is to have over 100. Three in four respondents have worked in the…
Often my clients are worried that a few “rogue actors” who are unhappy with the company’s service or simply racing through the survey to get to the incentive are going to torpedo the reliability of the research results. Can this actually happen? You bet! Can you avoid that happening to your data? You bet!…
Research shouldn’t sit on a shelf, neglected and unused. There are definitely ways to avoid this common problem!
This week it’s just a rant about irritating your customers and prospects by using research! Listen and learn!
You may not be considering how your research initiative can bring your whole organization together — but you should!