Forget the Research Jargon
Research jargon is intimidating and doesn’t help your audience understand.
Likert scales are a very common tool in survey research. But there are specific things you need to consider when setting them up. The first is BALANCE. Likert scales need to have the same number of options on either side of the neutral point. The second is LENGTH. While scales with more response options…
Net Promoter Score is a very common metric, but do you know how it’s calculated and what it tells you? Learn more in this video!
In February 2020, I started a weekly video series. Little did I know what was to come.
Clients sometimes avoid market research because they’re afraid it will “box them in” when it comes to decision-making. Nope. Research is a flare, not a cage.
You may not be considering how your research initiative can bring your whole organization together — but you should!
Thought leadership research is the diving board. YOU are the diver.