Forget the Research Jargon
Research jargon is intimidating and doesn’t help your audience understand.
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There are four things I’d like you to think about when you’re organizing your questions for a survey.
Fricken’ Likerts
Likert scales are a very common tool in survey research. But there are specific things you need to consider when setting them up. The first is BALANCE. Likert scales need to have the same number of options on either side of the neutral point. The second is LENGTH. While scales with more response options…
