Oh no! Your research showed you something that goes against what you previously thought. You can still make great thought leadership content from those insights.
It’s not really about the number of questions — it’s about your needs (and your audience).
I bet you can identify 12 topics for thought leadership content from research you’ve done. If you can’t, plan better in your next research project.
It’s not as easy as it looks, and running your own groups can affect the results.
In this video I share one of my favorite resources for people who are building, reviewing or interpreting survey research – a little book by Amy Pettit called “People Aren’t Robots”.
One of the most productive things you can do for your organization is to develop your own, opted-in group of volunteers to participate in ongoing research and discussions. Your proprietary research panel (or “Insiders” or “Advisory Panel” or whatever you want to call it) can serve a variety of valuable roles: They can reduce…