This episode is the first in a series with my special guest Dr. Sarah McKenzie. Today we’re discussing how to talk about research with people who don’t really understand research.
Often my clients are worried that a few “rogue actors” who are unhappy with the company’s service or simply racing through the survey to get to the incentive are going to torpedo the reliability of the research results. Can this actually happen? You bet! Can you avoid that happening to your data? You bet!…
I chat with Dr. Sarah McKenzie about whether you should expect your research to validate your ideas.
There are a lot of things you can do to make sure that your research respondents have a great experience and you’re not throwing roadblocks in their way.