Choosing the Right Incentives for Research Participants

There are four things I’d like you to think about when you’re organizing your questions for a survey.

My face tells you my answer in this one.

A little insight into the difference between segments and personas. They’re not the same, but they’re both important!

 Often my clients are worried that a few “rogue actors” who are unhappy with the company’s service or simply racing through the survey to get to the incentive are going to torpedo the reliability of the research results. Can this actually happen? You bet! Can you avoid that happening to your data? You bet!…