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Building Thought Leadership with Existing Data
If you collect information from your customers, you can probably build thought leadership content from data you already have!
Demonstrate Your Authority with Research
Good research can not only build your thought leadership through the insights it reveals — simply doing it in the first place helps you build your authority with your thought leadership followers.
12 Topic Challenge
I bet you can identify 12 topics for thought leadership content from research you’ve done. If you can’t, plan better in your next research project.
Starting Small with Thought Leadership Research
You don’t have to wait until you can pull off a major new research study to start building your thought leadership with research. Even small, simple approaches can be a great start!
You are the Diver
Thought leadership research is the diving board. YOU are the diver.
Actions Don’t Mirror Emotion
Knowing what people do isn’t the same as knowing what they think.