Branded or Unbranded Surveys?
There are pros and cons for both choices, and you may want to use different approaches for different respondent groups.
Oh no! Your research showed you something that goes against what you previously thought. You can still make great thought leadership content from those insights.
Many marketers don’t really think about the difference between data, insight and HELPFUL insight when strategizing research work. And it’s absolutely CRUCIAL when it comes to getting the ROI out of market research. Data are just numbers or text. How many clicks? How many views? What’s an individual’s gender or age? What’s an organization’s revenue…
In February 2020, I started a weekly video series. Little did I know what was to come.
Likert scales are a very common tool in survey research. But there are specific things you need to consider when setting them up. The first is BALANCE. Likert scales need to have the same number of options on either side of the neutral point. The second is LENGTH. While scales with more response options…
I chat with Dr. Sarah McKenzie about whether you should expect your research to validate your ideas.
There’s some confusion. These work together, but aren’t the same thing.