Branded or Unbranded Surveys?
There are pros and cons for both choices, and you may want to use different approaches for different respondent groups.
There are a lot of things you can do to make sure that your research respondents have a great experience and you’re not throwing roadblocks in their way.
Net Promoter Score is a very common metric, but do you know how it’s calculated and what it tells you? Learn more in this video!
This is the introductory episode to Fun with Research! In it, I talk about the purpose of our show. In my work doing research for agencies and their clients, I’ve noticed two common issues with agency folks in regards to incorporating research into their work: A problem of CONFIDENCE While many agency marketers have some…
What makes a client a good research candidate for your agency.
Research can be a wonderful way to establish your organization as an expert on an audience, a geography or an industry.
It’s not as easy as it looks, and running your own groups can affect the results.