Research jargon is intimidating and doesn’t help your audience understand.
Research shouldn’t sit on a shelf, neglected and unused. There are definitely ways to avoid this common problem!
I bet you can identify 12 topics for thought leadership content from research you’ve done. If you can’t, plan better in your next research project.
Many of our agency clients working on thought leadership research worry that they don’t have a strong niche. Many do — they’re just not thinking about niche the way I think they should.
There are pros and cons for both choices, and you may want to use different approaches for different respondent groups.
You don’t have to wait until you can pull off a major new research study to start building your thought leadership with research. Even small, simple approaches can be a great start!