Avoid Double-Barreled Questions

Sharing your research project — during development and after results are in — can reap lots of rewards within your organization. Don’t be stingy!

Engaging partners in your thought leadership research can get you the respondents you need and build new relationships that can get more eyes on your thought leadership content!

There are pros and cons for both choices, and you may want to use different approaches for different respondent groups.

Clients sometimes avoid market research because they’re afraid it will “box them in” when it comes to decision-making. Nope. Research is a flare, not a cage.