Similar Posts
What Steve Jobs Didn’t Say about Research
Every researcher I know has gotten this question or comment at some point: “Steve Jobs said research isn’t helpful because people don’t know what they want.” Actually, what Steve said in an interview in 1998 was: “It’s really hard to design products by focus groups. A lot of times, people don’t know what they want…
Branded or Unbranded Surveys?
There are pros and cons for both choices, and you may want to use different approaches for different respondent groups.
Two Nerds Talking Research with Wine #2
I chat with Dr. Sarah McKenzie about whether you should expect your research to validate your ideas.
Forget the Research Jargon
Research jargon is intimidating and doesn’t help your audience understand.
Working with Partners for Survey Responses
Developing partnerships can bring you far more than just respondents to your survey!