Sarah and I rant about making sure your agency clients are ready for research.
It’s not as easy as it looks, and running your own groups can affect the results.
If you collect information from your customers, you can probably build thought leadership content from data you already have!
Bots are the worst. And if you don’t know how to keep them out AND root them out, your data isn’t going to be reliable. Check out this week’s video to learn more and see a great little resource for help.
Clients often ask “How long will these results be good for?” Essentially, that often means “How often should I repeat this for accurate results?” That’s the question I tackle in this video, with some things for you to consider.