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Developing partnerships can bring you far more than just respondents to your survey!
There Are No Right Answers In Research
Don’t create research to tell you “That”. Create research to tell you “If”.
Working with Partners for Research Respondents
Partners can be an incredibly smart way to gain respondents — and a win/win for both of you.
Consider Your Mobile Respondents
You might be surprised to know how many of your survey respondents are going to participate using a mobile device — often a smartphone. That small screen requires more than just shrinking the font! In this video I share some considerations for mobile survey respondents.
Data vs. Insight vs. Helpful Insight
Many marketers don’t really think about the difference between data, insight and HELPFUL insight when strategizing research work. And it’s absolutely CRUCIAL when it comes to getting the ROI out of market research. Data are just numbers or text. How many clicks? How many views? What’s an individual’s gender or age? What’s an organization’s revenue…