Avoid Double-Barreled Questions

There are four things I’d like you to think about when you’re organizing your questions for a survey.

Many clients wonder how long it will take to get quality custom research done. It depends on a variety of things, but here’s my take.

 There are a variety of ways to group your research respondents to better understand them.

 An important aspect of conducting, interpreting and using research is this idea of context. All research projects have a context — when they were conducted, how they were conducted, who conducted them, who was invited to participate in them, how respondents participated, etc. All of these considerations affect how we should look at the…