An Essential Resource for Presenting Data
If you have to present data to others, you MUST have this little book. All the ins and outs (and do’s and don’ts) of making your data clear and interesting.
Research can be a wonderful way to establish your organization as an expert on an audience, a geography or an industry.
Many of our agency clients working on thought leadership research worry that they don’t have a strong niche. Many do — they’re just not thinking about niche the way I think they should.
Partners can be an incredibly smart way to gain respondents — and a win/win for both of you.
How many respondents you really need.
It’s not as easy as just offering everyone a gift card or a chance at an iPad. Incentive strategy can have a big impact on your response rate (and your legal liability)!