An Essential Resource for Presenting Data
If you have to present data to others, you MUST have this little book. All the ins and outs (and do’s and don’ts) of making your data clear and interesting.
One of the most productive things you can do for your organization is to develop your own, opted-in group of volunteers to participate in ongoing research and discussions. Your proprietary research panel (or “Insiders” or “Advisory Panel” or whatever you want to call it) can serve a variety of valuable roles: They can reduce…
Engaging partners in your thought leadership research can get you the respondents you need and build new relationships that can get more eyes on your thought leadership content!
I chat with Dr. Sarah McKenzie about whether you should expect your research to validate your ideas.
Partners can be an incredibly smart way to gain respondents — and a win/win for both of you.
A little insight into the difference between segments and personas. They’re not the same, but they’re both important!
Sarah and I talk about respondent sources and representative samples.