Actions Don’t Mirror Emotion
Knowing what people do isn’t the same as knowing what they think.
Net Promoter Score is a very common metric, but do you know how it’s calculated and what it tells you? Learn more in this video!
It’s not really about the number of questions — it’s about your needs (and your audience).
It’s not as easy as just offering everyone a gift card or a chance at an iPad. Incentive strategy can have a big impact on your response rate (and your legal liability)!
Many clients wonder how long it will take to get quality custom research done. It depends on a variety of things, but here’s my take.
Likert scales are a very common tool in survey research. But there are specific things you need to consider when setting them up. The first is BALANCE. Likert scales need to have the same number of options on either side of the neutral point. The second is LENGTH. While scales with more response options…