Actions Don’t Mirror Emotion
Knowing what people do isn’t the same as knowing what they think.
It’s not as easy as just offering everyone a gift card or a chance at an iPad. Incentive strategy can have a big impact on your response rate (and your legal liability)!
Clients sometimes avoid market research because they’re afraid it will “box them in” when it comes to decision-making. Nope. Research is a flare, not a cage.
This is the introductory episode to Fun with Research! In it, I talk about the purpose of our show. In my work doing research for agencies and their clients, I’ve noticed two common issues with agency folks in regards to incorporating research into their work: A problem of CONFIDENCE While many agency marketers have some…
Thought leadership research serves you and your audience. It doesn’t need to serve everyone.
There’s some confusion. These work together, but aren’t the same thing.
In this video I share one of my favorite resources for people who are building, reviewing or interpreting survey research – a little book by Amy Pettit called “People Aren’t Robots”.