Actions Don’t Mirror Emotion
Knowing what people do isn’t the same as knowing what they think.
Research jargon is intimidating and doesn’t help your audience understand.
Thought leadership is all about getting the right people to tune in to your content. Research can be a very effective tool to do that, if you plan properly.
Thought leadership research for your agency can deliver much more than just new content. Check out what you can do with a single project!
It’s not really about the number of questions — it’s about your needs (and your audience).
An important aspect of conducting, interpreting and using research is this idea of context. All research projects have a context — when they were conducted, how they were conducted, who conducted them, who was invited to participate in them, how respondents participated, etc. All of these considerations affect how we should look at the…