Actions Don’t Mirror Emotion
Knowing what people do isn’t the same as knowing what they think.
Guess what? The research isn’t the thought leadership. It’s what you build on top of the research that demonstrates your expertise.
There are a variety of ways to group your research respondents to better understand them.
Thought leadership is all about getting the right people to tune in to your content. Research can be a very effective tool to do that, if you plan properly.
How many respondents you really need.
One of the most common questions I get about research is “How do I find the right people to take my survey? Finding people to take a survey isn’t that hard. But ensuring you have the right respondent group for your survey is incredibly important. It’s common to include customers in your survey, and…
Sarah and I talk about respondent sources and representative samples.