12 Topic Challenge
I bet you can identify 12 topics for thought leadership content from research you’ve done. If you can’t, plan better in your next research project.
Whether you’re dealing with a decision-maker in your organization or with a client, you’ll likely come across this question. Those who have been working in organizations for some time often have assumptions about their customers and prospects that are firmly entrenched. The “Why bother?” question is one you’ll need to be prepared to answer….
Research shouldn’t sit on a shelf, neglected and unused. There are definitely ways to avoid this common problem!
Sarah and I talk about respondent sources and representative samples.
Sarah and I rant about making sure your agency clients are ready for research.
What makes a client a good research candidate for your agency.
Your research can be a powerful force for your organization, if you can just do three things with it.