12 Topic Challenge

This episode is the first in a series with my special guest Dr. Sarah McKenzie. Today we’re discussing how to talk about research with people who don’t really understand research.

Don’t create research to tell you “That”. Create research to tell you “If”.

Thought leadership research is the diving board. YOU are the diver.

If you’re going to go to the effort of conducting thought leadership research, don’t let it be a one and done content initiative! You can do more with it.