12 Topic Challenge
I bet you can identify 12 topics for thought leadership content from research you’ve done. If you can’t, plan better in your next research project.
Likert scales are a very common tool in survey research. But there are specific things you need to consider when setting them up. The first is BALANCE. Likert scales need to have the same number of options on either side of the neutral point. The second is LENGTH. While scales with more response options…
Net Promoter Score is a very common metric, but do you know how it’s calculated and what it tells you? Learn more in this video!
Buying publicly available research reports can seem like an expedient way to get the information you’re looking for. But there are some things to be aware of.
Developing partnerships can bring you far more than just respondents to your survey!
How to settle on a topic that will give your thought leadership efforts the most bang for your buck.