12 Topic Challenge
I bet you can identify 12 topics for thought leadership content from research you’ve done. If you can’t, plan better in your next research project.
It’s not as easy as just offering everyone a gift card or a chance at an iPad. Incentive strategy can have a big impact on your response rate (and your legal liability)!
Using research to track how things may be changing with your audience over time can be very valuable, but there are some things you should watch for to make sure your data is representative and helpful.
Even if you’re not very familiar with research, you’ve heard the terms “quantitative” and “qualitative”. What’s the real difference? These terms refer to types of data — not necessarily to research approaches. Quantitative results are those you can count, that you can tabulate. These are either numbers you can work with mathematically or text…
There are a lot of things you can do to make sure that your research respondents have a great experience and you’re not throwing roadblocks in their way.
There are pros and cons for both choices, and you may want to use different approaches for different respondent groups.
There are four things I’d like you to think about when you’re organizing your questions for a survey.