12 Topic Challenge
I bet you can identify 12 topics for thought leadership content from research you’ve done. If you can’t, plan better in your next research project.
This week it’s just a rant about irritating your customers and prospects by using research! Listen and learn!
Guess what? The research isn’t the thought leadership. It’s what you build on top of the research that demonstrates your expertise.
Often my clients are worried that a few “rogue actors” who are unhappy with the company’s service or simply racing through the survey to get to the incentive are going to torpedo the reliability of the research results. Can this actually happen? You bet! Can you avoid that happening to your data? You bet!…
I chat with Dr. Sarah McKenzie about whether you should expect your research to validate your ideas.
Research shouldn’t sit on a shelf, neglected and unused. There are definitely ways to avoid this common problem!