12 Topic Challenge
I bet you can identify 12 topics for thought leadership content from research you’ve done. If you can’t, plan better in your next research project.
I have SO MUCH to share with you in Season 2! New research for agency owners, thought leadership insights, and of course answering research questions. And I have a question that may surprise you!
Research shouldn’t sit on a shelf, neglected and unused. There are definitely ways to avoid this common problem!
There’s some confusion. These work together, but aren’t the same thing.
A couple of smart questions from a client spurred this video — what do you want to get out of your research? And what will your respondents get out of participating?
It’s tempting to want to connect an individual’s responses to their email or other data you have, but there are good reasons not to — and a better way to get their permission to reach out to them.
Your goal with research shouldn’t be to confirm you’re right — it should be to prove yourself wrong. Thanks to Edison Research VP Tom Webster for inspiring this one.