Have you been asked to rustle up some quick research on spec for a prospect? There's a better way to provide valuable insights for the pitch, help your existing clients AND build your agency new … [Read more...] about A Smarter Agency Approach to Spec Research
FWR
Agency Thought Leadership Research: 3 Wins, 1 Project
Thought leadership research for your agency can deliver much more than just new content. Check out what you can do with a single project! … [Read more...] about Agency Thought Leadership Research: 3 Wins, 1 Project
Branded or Unbranded Surveys?
There are pros and cons for both choices, and you may want to use different approaches for different respondent groups. … [Read more...] about Branded or Unbranded Surveys?
Segments vs. Personas
A little insight into the difference between segments and personas. They're not the same, but they're both important! … [Read more...] about Segments vs. Personas
What’s In It For Me?
A couple of smart questions from a client spurred this video -- what do you want to get out of your research? And what will your respondents get out of participating? … [Read more...] about What’s In It For Me?
Consider Your Mobile Respondents
You might be surprised to know how many of your survey respondents are going to participate using a mobile device -- often a smartphone. That small screen requires more than just shrinking the font! … [Read more...] about Consider Your Mobile Respondents
