It's not as easy as it looks, and running your own groups can affect the results. … [Read more...] about No, You Shouldn’t Run Your Own Focus Groups
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Share the Wealth
Sharing your research project -- during development and after results are in -- can reap lots of rewards within your organization. Don't be stingy! … [Read more...] about Share the Wealth
An Amazing Resource
In this video I share one of my favorite resources for people who are building, reviewing or interpreting survey research - a little book by Amy Pettit called "People Aren't Robots". … [Read more...] about An Amazing Resource
A Smarter Agency Approach to Spec Research
Have you been asked to rustle up some quick research on spec for a prospect? There's a better way to provide valuable insights for the pitch, help your existing clients AND build your agency new … [Read more...] about A Smarter Agency Approach to Spec Research
Agency Thought Leadership Research: 3 Wins, 1 Project
Thought leadership research for your agency can deliver much more than just new content. Check out what you can do with a single project! … [Read more...] about Agency Thought Leadership Research: 3 Wins, 1 Project
Branded or Unbranded Surveys?
There are pros and cons for both choices, and you may want to use different approaches for different respondent groups. … [Read more...] about Branded or Unbranded Surveys?
