Please PLEASE Test Your Surveys!
Little mistakes can have a big impact. Make sure you’re properly testing your surveys before fielding them. I have some suggestions about things to check you might not be considering.
Even if you’re not very familiar with research, you’ve heard the terms “quantitative” and “qualitative”. What’s the real difference? These terms refer to types of data — not necessarily to research approaches. Quantitative results are those you can count, that you can tabulate. These are either numbers you can work with mathematically or text…
I chat with Dr. Sarah McKenzie about whether you should expect your research to validate your ideas.
There are pros and cons for both choices, and you may want to use different approaches for different respondent groups.
Sharing your research project — during development and after results are in — can reap lots of rewards within your organization. Don’t be stingy!
You may not be considering how your research initiative can bring your whole organization together — but you should!
If you have to present data to others, you MUST have this little book. All the ins and outs (and do’s and don’ts) of making your data clear and interesting.