Please PLEASE Test Your Surveys!
Little mistakes can have a big impact. Make sure you’re properly testing your surveys before fielding them. I have some suggestions about things to check you might not be considering.
What makes a client a good research candidate for your agency.
Good research can not only build your thought leadership through the insights it reveals — simply doing it in the first place helps you build your authority with your thought leadership followers.
Partners can be an incredibly smart way to gain respondents — and a win/win for both of you.
Don’t create research to tell you “That”. Create research to tell you “If”.
If you’re going to go to the effort of conducting thought leadership research, don’t let it be a one and done content initiative! You can do more with it.
How many respondents you really need.